If you own a business, you know just how competitive the market can be. You need to keep abreast of the latest trends in marketing so you won’t be left behind by your rivals. Thus, you must use all the tools available at your disposal. For instance, you can learn how to monetize Instagram and use the photo-sharing app to drive growth.
1. Establish Your Brand
With over a billion active users, tapping into Instagram’s massive potential market is every company’s dream. If you have not established your business’s presence on the platform, then you are already way behind your competitors.
The first step on how to monetize Instagram is to establish your brand. For consistency, create an IG account using the same name as those you are using on other social media sites such as Facebook.
2. Grow Your Audience
Just like in the real world, your potential earning will depend on the market you have. In the case of Instagram, it will be directly proportionate to the size of your audience. The more followers you have, the higher your potential market will be.
According to Forbes, it does not take a rocket scientist to grow your follower base organically. The magazine cited a case where an IG account was able to organically gain 20,000 new followers over 12 months simply by liking and commenting on the posts of its target audience.
3. Extend Your Reach Further With Instagram Ads Along With Facebook Ads
If you need a little more push with your marketing campaign, paying for Instagram ads would allow you to reach newer clients on the platform faster. However, if you want an even more effective strategy, then pairing up your IG ad with Facebook Ads is even better.
Ads that run on both Instagram and Facebook perform better compared to those running only on one platform. Running them in pairs essentially means you’re tapping into the billions of active users of each platform, which basically increases your marketing effort’s reach.
As two of the most popular apps, people usually browse their Facebook or Instagram feeds every time they’re using their phones. That’s why running ads on both of these networks is an excellent investment for your money.
If you’re looking for the right Facebook Ads for your brand, then you’ve come to the right spot. Social Uplifted offers advanced Facebook Ads management services to help your business skyrocket its sales. Click here to learn more about the benefits and advantages of our package, and we can help you how to monetize Instagram for your business.
4. Ramp Up Your Audience’s Engagement
After you’ve successfully raked in new followers to your brand, it’s important to keep them engaged so they won’t get bored. Thus you need to post content relevant to your brand regularly.
There are three types of content you can then post on your account. You can publish promotional posts that highlight the products you want to promote. You can also opt for conversational posts that encourage some type of feedback from your followers. Lastly, you can upload sharing posts that inform your audience of what’s happening in your industry.
5. Make Your Products Shoppable
Make the most out of your account by tagging your products. Anyone who comes across your post – even if it’s shared on other social media platforms such as Facebook – will still be able to access your products directly because they are tagged. However, you might need to tinker a few settings on your FB account as well, but the process is very simple.
6. Keep An Eye On Analytics
Just like with everything else, you need to make some minor adjustments to your marketing efforts to maximize how you monetize Instagram for your brand. What way to get a glimpse of your audience’s preferences is by using analytics. For instance, take note of which hours your posts usually get views and schedule succeeding posts accordingly.
How Individuals Can Earn Money With Instagram
1. Publish A Sponsored Post By Brands That Want To Reach Your Audience
Companies are always on the lookout for influencers that resonate with their brand. If you’ve been spotted, they’ll approach you so they can post sponsored content on your Instagram account to reach your audience.
Essentially, they are borrowing the power that you wield as an influencer to get the product to your followers. This deal is one surefire way on how to monetize Instagram.
However, using sponsored posts for additional income should be done with care. Since you will be lending your voice to the brand, the product it sells should match the values you represent.
For example, you definitely can’t accept a sponsored post from a tobacco company no matter how enticing the offer might be if you advocate a healthy lifestyle. Otherwise, you might lose the trust of your loyal followers.
2. Affiliate Marketing
Just like the sponsored post, you will also be introducing a product in the affiliate marketing scheme. However, you need to make sure your marketing efforts work since your commission will be based on the sales your posts generate.
Depending on the company, you can expect to receive commissions ranging from 10 to 50 percent of the price. The good thing is that its pretty easy to become an affiliate as most firms selling products online already have their affiliate programs in place.
3. Sell Your Own Products
Selling your products is also one method on how to monetize Instagram. Some enterprising influencers have sold anything from cups, t-shirts, calendars, phone accessories, and hoodies. You can sell anything that might intrerest your audience.
The products you can sell don’t need to be physical items at all. You can also sell services as well as digital products such as apps and ebooks using your social media account.
4. Create Product Placement Videos
YouTubers have already known that making product placement videos is one of the ways to make money on the popular video sharing site. But the good news is, that earning possibility is available to Instagram users as well.
It’s also very easy to do and you’ll likely have fun doing it. Make a video of yourself using a product that you love. There’s no format to it really. Some prefer to make explainer videos while others go for DIYs and even testimonials. Alternatively, you can unleash your creative side and do videos uniquely your own.
Here’s a tip from the pros though. Take advantages of the fact that brands are now on the lookout from talented content creators on Instagram’s standalone video app IGTV. It’s better to get all your bases covered and post your videos on the platform as well.
5. Showcase Your Skills And Teach
Most people have a skill or two that they’re really good at. It’s time to put those hidden talents to good use and one way on how to monetize Instagram.
Do you love baking while tinkering old and tested recipes of your favorite treats? Then you can make healthier versions of those goodies which would undoubtedly become a hit for the perennial dieter among your audience. Word will eventually get out of your amazing recipes that people will be lining up when you later come up with an ebook or a company will approach you with a deal to showcase its products.
Rev Up Your Earnings With These Tips
When we hear the word monetization, we often assume that we need millions of followers to get your account qualified. Thankfully, you can still harness your social media account to start earning money for you even if it’s got just thousands of followers.
For example, a small yet engaged following of 1,000 is enough to begin to leverage and monetize your account. Remember, engagement matters the most.
Let’s say you’re an event organizer, and since Instagram is a visual platform, you can post photos of the event you’ve handled and add your website link or lead them to the contact page. Believe me, that work wonders. Another thing you must consider is running Instagram Ads for your account and incorporating Facebook Ads with it.
Just take note that Instagram has its very own algorithm it terms of ranking.
Interest – Instagram determines what kind of post might be interesting for you depending on what you search and who you follow.
Time – Just like analytics, you can check insights to see the time frame on when your audience is most active.
Relationship – Instagram prioritizes organic engagement with followers.
Frequency – Instagram also determines how often you post and how often your followers engage. Flooding your followers with content will likely drive them away, so don’t overdo it.
Following – Your followers have their own number of followers, it may be at 100 to 100,000. Loyal followers with a smaller but highly engaged audience are sometimes better than those with a higher number but do not even engage.
Usage – How long do your followers use Instagram? The answer to this question will also determine which among them to prioritize.
Keep an eye out for these factors as you start on your monetization journey. But fret not, there are ways on how to monetize Instagram better, boost engagement and rev up your IG earnings.
1. Build Credible Followers
Having the right amount of followers on your account is one of the things you need to put your business out there successfully.
You need a significant amount of followers, so a bigger set of an audience can see your content, which means you have higher chances of conversion.
If you think you have less than the ideal number of followers, don’t worry! There are many ways to build an audience through proper engagement.
You can do these strategies: like photos from an account within your niche, post comments on their post but do not spam them. You can also ask them to follow you because you think they might enjoy your content and it could be helpful for them, too; another strategy is running a contest that includes tagging friends or supporting your account.
2. Provide A Link To Your Blog & Create Good Bio
Linking significant pages, especially a direct link to your blog is crucial when you’re aiming to make money on Instagram.
Every content that you post on Instagram should have the appropriate call-to-action. Let’s say you’re posting about a new product, be sure to include a link to the specific page of this product for them to go through it smoothly. It’s a good idea to aim for user-friendly navigation not only within the website but on your social media accounts as well.
It would be best if you utilized your Instagram as a branding channel to drive traffic to your website or convert it to sales. However, be careful not to overdo it to the point that people might start to feel like you’re pushing them to do it.
Do not go overboard with positioning yourself in the niche, not until you have something of perceived value that you could use to persuade them further.
3. Sharing Quality, Engaging Images & Videos
Instagram is the most visual social networking tool, which makes quality images important and an essential step on how to monetize Instagram for your brand. This will create an appeal, and most importantly, it will set the tone of your brand. It should be able to tell a story or at least introduce what your business is all about.
Nothing’s more monetization-worthy than a feed filled with high-quality images and videos. Know what kind of visuals are appealing to your target audience and deliver it.
You can always show off your products and get creative with your approach. If you’re selling clothes, post images of a fabulous model wearing your apparel, or if you’re in the food industry, you could share a recipe that they can create by using your product.
Remember that while you’re not-so-subtly pushing them to use the products you are endorsing, your posts should benefit your audience as well. As the influencer, you probably have a good grasp on what your audience wants and what sells on your chosen niche.
4. Encourage Followers To Engage
If you were able to create a community, some of your followers are more than willing to endorse your brand with little recognition – that means you can post an image of them on your profile.
Let’s say they bought your product, and you asked them to take good photos of themselves using it, and then you’ll post it on your account. It’s a great way not only to engage but to show reviews from real people as well.
Give your followers the chance to submit photos or videos of their experience with your brand. You can also run a contest in line with this.
You can also add call-to-action on your posts or ask them questions that they will feel inclined to answer. For example, you can ask them about their favorite exercise or what they eat for breakfast if you’re running a fitness account.
5. Partner Up With Influencers
Have you ever heard of influencer marketing? It’s one of the most popular methods of advertising your branding the modern age. The good news is, there’s always an influencer for every type of business!
The benefits of this strategy include building brand trust, generating relevant leads and higher conversion, and attracting a new audience to your services. Indeed, fans will always welcome brands endorsed by their favourite influencer which is why it’s a great way to turn non-users to users.
6. Running Paid Ads
Believe it or not, Instagram ads are proven to increase engagement to your business/brand per follower. An active account with compelling content has higher chances of having people click on their ads. Apart from this, you are also able to create specific target market for your services. You can set locations to ensure you’re targeting the right audience.
Running ads will result in higher conversion rates, especially engagement that encourages the audience to visit your website. This will increase your brand’s visibility on your targets and can increase the speed of growth in your Instagram account.
Applications You Can Use For Instagram Monetization
If you’re looking for tools that can help you monetize your Instagram account, there is a wide array of options available. You can choose whatever fits your needs best.
Here’s a few of the tools you might want to consider:
TapInfluence: Get insights on Influencers with visuals. It’s easy to use.
Linkin.bio: Turn your posts into a clickable feed!
Buzzoozle: Easily search for Influencers to connect with within your niche.
Bitly: One of the most famous URL shortener, and link management tool for your Instagam bio.
Linktree: Showcase different services you offer with Linktree and post more than one website link.
Instagram Ad Mistakes You Shouldn’t Commit
- Not Targeting The Right People
Often, when we’re overwhelmed with the benefits of social media, we think that we can serve everyone. You’re not a part of a buffet! You want to categorize the specific people you want to market to. Where are they located? Are you targeting locals? Remember, you can’t serve every one all at once. You need to know the people who NEED your services.
- Focusing On Quantity Over Quality
When posting something on your Instagram account, make sure you provide high-quality photos and not blurred, or the generic stock images you see online. Not only will quality images raise your credibility, but it will also be aesthetically pleasing, making customers feel more inclined to visit and view your account.
- Creating Short Term Goals
Most of us create goals each month without realizing that it should go hand in hand with annual goals. When you’re creating a strategy, make sure that this can suffice the marketing plans for the long term. Your brands should have an ongoing process in terms of the marketing efforts, and not stop the campaign once you’ve reached a specific goal. Keep aiming higher and see how you can top the previous results.
- Expecting Instant & Fast Results
Great things take time. Rushing the potential of your strategies can harm not only the campaign but your overall results as well. Achieving results require a forward-thinking mindset. This is where the idea of organic engagement comes in. Having loyal fans or a group of people supporting your brand puts you in a more significant advantage over your peers.
Here’s An Important Reminder
Instagram is becoming more strict with your activities. Make sure you don’t go overboard with following, liking and commenting. You can read more about that here.
In conclusion, anyone can get their Instagram account monetized, and you just need to know how to do it properly. In this, we can help you with your journey. Make the most out of your social media accounts and monetize your Instagram with us!